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MARKETING LEADER · STRATEGIST · BUILDER · PROBLEM SOLVER

STRATEGY. EXECUTION.

LEAD
BUILD
CREATE
SCALE
IMPACT

REAL IMPACT.

I’m Terrence Carter, a marketing leader who connects strategy,
demand generation, creativity, and technology to drive measurable growth. I build high-performing teams, design scalable systems, and turn complex B2B offerings into real-world results.

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10+

YEARS OF
EXPERIENCE

$50M+

MARKETING BUDGETS
MANAGED

$100+

IN NEW BOOKINGS

DRIVEN

FULL-FUNNEL

STRATEGY TO

EXECUTION

MY APPROACH

I believe the best marketing happens at the intersection of people, process, and technology. My approach is hands-on and results driven — combining data, creativity, and systems thinking to find opportunities, solve problems, and build for what’s next.

FIND OPPORTUNITY

Use data and curiosity to uncover growth potential.

BUILD SOLUTIONS

Connect strategy, creative, and technology.

LEAD TEAMS

Empower people to do their best work.

DRIVE RESULTS

Turn ideas into measurable business impact.

OUTSIDE OF WORK
I’m based in Riverview, Florida, and I’m passionate about continuous learning, emerging technology, and the future of marketing. Whether it’s exploring AI, refining a creative idea, or mentoring the next generation of marketers, I’m always looking for ways to grow, give back, and make an impact.

DIFFERENT
PERSPECTIVES
CREATE
BIGGER
OPPORTUNITIES.

— TERRENCE CARTER

PROFESSIONAL JOURNEY

DIFFERENT CHALLENGES. A CONSISTENT FOCUS. MEASURABLE RESULTS.

Director of Marketing

Oct 2024 – Present
(Remote)

  • Built a $22.7M base-case pipeline forecast across ABM, outbound, paid, and events.
  • Launched a two-person BDR function and implemented full outbound stack.
  • Led category launch, website rebuild, and revenue tech stack migration to HubSpot.
  • Projected $2.8M – $4.6M in Year 1 influenced pipeline from event program.

Director of Marketing

Feb 2023 – Oct 2024
(Remote)

  • Generated $10M+ in new bookings and $1.6M in pipeline expansion.
  • Reduced CAC by 35% and increased MQL-to-SQL conversion by 80%.
  • Scaled ABM, paid media, and demand generation programs.
  • Scaled ABM, paid media, and demand generation programs.

Founder & Principal Consultant

Jun 2022 – Feb 2023
(Remote)

  • Advised B2B companies on demand generation, ABM, and marketing operations.
  • Led strategy, execution, and team development for multiple clients.
  • Delivered measurable pipeline and revenue growth across engagements.

Director of Marketing

Jun 2021 – May 2022
(Remote)

  • Built demand generation function from the ground up.
  • Led rebrand, website, and marketing automation.
  • Increased lead quality and pipeline through targeted campaigns.

Director of Demand Generation

Nov 2019 – May 2021
(Remote)

  • Developed multi-channel demand programs.
  • Grew pipeline and market presence in a competitive space.
  • Built scalable systems for lead generation and nurturing.
SKILLS, TOOLS & EXPERTISE

LEVERAGING THE RIGHT TOOLS TO DRIVE REAL RESULTS

Marketing & Analytics

Salesforce · Google Analytics
HubSpot · Tableau

Content & Creative

Adobe Creative Cloud
Figma · Canva

Automation & Operations

Marketo · HubSpot
Zapier · Salesforce

Data & Insights

SQL · Power BI
Looker · Excel

Emerging Tech

AI/Generative AI
Automation · MarTech

LET’S BUILD WHAT’S NEXT

INTERESTED IN WORKING
TOGETHER?

Let’s connect and discuss how I can help your team drive measurable growth.
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